Mag. (FH) Anja Herberth

I support companies and organizations in strategically adapting to the consequences of demographic change. The focus is on how offerings, communication, and positioning can be developed in such a way that they become truly relevant to older target groups and their environment.

For many years, I have been working at the intersection of strategy, communication, and market understanding—including in the fields of construction, care, smart living, and e-healthcare. I analyze where target groups are still insufficiently understood today, where offerings fail to reflect the realities of life, and which topics, services, and approaches will become more important in an aging society.

With SmartBuildingsCompass.com, I have also built my own platform for everything related to living in old age, assistance solutions, care, dementia, and relief. This work sharpens my eye for real needs, social changes, and new market potential.

I combine strategic analysis with clear structure, communication skills, and high standards of feasibility—so that good ideas become viable strategies.

Contact me for an initial consultation:

+43 (0)650 558 03 19 | anja@owl-lab.at