Mag. (FH)
Anja Herberth
Management consultant for communication and marketing
Hard working girl. Technophile. Curious. Analytical and strategic thinker. Experienced in crisis management, doesn’t buckle under difficult situations. That’s how people who know me well would probably describe me.
I have been working in consulting for 25 years and have worked for many brands: Rexel Austria, Canon, Bauernbund/Jungbauernkalender, Sonnentor, Toshiba, Radlberger, Fonds der Wiener Kaufmannschaft, LGV Frischgemüse, Microsoft Xbox – to name just a few. My involvement with NEOS Vienna, whose state parliament I supported as press officer, has shaped my approach to positioning and campaign management.
Change has been with me for many years, and also in my personal development: Because digitalization has been disrupting business models for many years, especially in communication. I know what it feels like to look for new career opportunities.
My life was changed by one sentence from a coach: “What are your strengths and how do you want to use them in the future?” When we no longer focus only on our weaknesses, but on our strengths and the opportunities that arise from them, the world is our playground.
Why I like to think of myself as a catalyst: A “catalyst” enables change without burning itself in the process.