Mag. (FH)
Anja Herberth

Management consultant for communication and marketing

Hard working girl. Technophile. Curious. Analytical and strategic thinker. Experienced in crisis management, doesn’t buckle under difficult situations. That’s how people who know me well would probably describe me.

I have been working in consulting for 25 years and have worked for many brands: Rexel Austria, Canon, Bauernbund/Jungbauernkalender, Sonnentor, Toshiba, Radlberger, Fonds der Wiener Kaufmannschaft, LGV Frischgemüse, Microsoft Xbox – to name just a few. My involvement with NEOS Vienna, whose state parliament I supported as press officer, has shaped my approach to positioning and campaign management.

Change has been with me for many years, and also in my personal development: Because digitalization has been disrupting business models for many years, especially in communication. I know what it feels like to look for new career opportunities.

My life was changed by one sentence from a coach: “What are your strengths and how do you want to use them in the future?” When we no longer focus only on our weaknesses, but on our strengths and the opportunities that arise from them, the world is our playground.

Why I like to think of myself as a catalyst: A “catalyst” enables change without burning itself in the process.

Curriculum vitae

Education

  • Degree in Business Management & Management from the FH Vienna; specializations: marketing & strategic management of corporate growth and restructuring processes, completed in 2008
  • Degree in Communication Studies from the University of Vienna (unfinished)
  • HTBLVA for Textile Industry Spengergasse – certified textile technician for spinning and weaving, degree in mechanical engineering and electrical engineering

Further Training

  • Entrepreneurial Journalism Creators Program at the Craig Newmark Graduate School of Journalism, New York, 2024
  • Certificate Course in Systematic Coaching at the Jelinek Academy, 2020 – 2021. Systemic thinking; problem-oriented, solution-focused and resource-oriented approach.
  • First Certificate English, Level C1, University of Cambridge

Projects

  • Analysis, strategy development, conception and implementation of internal / external communication & political communication
  • Organizational developer in the political environment.
  • Implementation of market research & analysis (concept, research, implementation, analysis, if necessary also in cooperation with external companies)
  • Special projects for internal communication on digital transformation & energy transition
  • Development of an online medium for smart living in old age: SmartBuildingsCompass.com in German and English
  • Media training & preparation for interviews & lectures
  • Crisis communication
  • Communication for mergers & acquisitions
  • Litigation PR

Professional Experience

  • Freelance with interruptions since 2013, including: Press officer/campaign 2015 & development of the Wiener Rathausklub @NEOS Vienna, Austrian Integration Fund Integration Center Vienna, marketing agency FUTURA, digital agency SHARKdigital, Dogisticated e.U., Dr. Stefan Gara (LT-Abg. NEOS Vienna)
  • Press Officer REXEL Austria
  • Project Management & Press Officer Young Farmers and Young Farmers Calendar Boys & Girls in AUT and D @Austrian Farmers’ Association
  • Further professional experience at Accedo Austria, courage PR, Halik PR, medianet. Among the companies she has worked with are Canon Austria, Sonnentor, Toshiba Austria, Radlberger, Fonds der Wiener Kaufmannschaft, Microsoft Xbox