Our services
For many years, I have been helping organisations to integrate new solutions into existing structures. I assist them in defining a clear goal and planning a feasible path to achieve it – with understandable steps, a logical sequence and clear responsibilities. This ensures that a project remains manageable even when things get tight or conditions change.
In recent years, I have worked primarily in the fields of energy, construction, care, smart living and e-healthcare. I know what people need and where the problems lie in everyday life. A key focus of my work is to get everyone involved on board and build trust. I also have extensive experience in crisis management.
Strategy & Go-To-Market
New products and solutions require a different approach than established offerings. Often, there is no real market yet: the target groups are not familiar with the solution and are not looking for it. This is precisely why traditional advertising is not enough – demand must be built up step by step.
We can help with this : We sharpen value propositions and positioning and develop a clear communication strategy. To do this, we take a close look at the market and target groups, analyse strengths and weaknesses, and identify barriers and leverage points.
For implementation, we work with a network of experienced specialists – for example, in public relations, digital marketing, photo and film production, and social media. This ensures that the strategy is translated into concrete measures that are tailored to your organisation.
Specialised knowledge: Housing for the elderly & care -SmartBuildingsCompass.com
SmartBuildingsCompass.com is an online medium focusing on independent living in old age, care and support. The aim is to provide guidance to those affected and their relatives – with simple explanations, examples from everyday life and references to services that many are not yet aware of. Many good concepts, technical aids and support services are far too invisible today. That is exactly what we want to change.
Through this work, I have built up very specific knowledge over the years: What older people and their carers really need, where they reach their limits in everyday life, which solutions work – and where they fail, for example due to structures, financing or a lack of trust. I regularly talk to users, carers, providers, funding agencies, researchers and public authorities. This practical knowledge flows directly into my consulting work: I can realistically assess new solutions in the field of age-appropriate living and digital support and help develop strategies that are actually viable in everyday care and living situations.
Integration into organisations
New solutions can only be successfully introduced in companies if employees and all other target groups understand and accept them and make real use of them in their everyday work. This is precisely where it is decided whether an innovation will become a helpful tool – or end up unused in a corner. New concepts not only change processes, but often also tasks, responsibilities and collaboration. For this to work, everyone in the organisation needs to know what to expect and what role they play in it.
Communication is not just ‘nice to have’ – it is key. It explains in clear terms what is new, why it is important and what benefits it brings to whom. It provides guidance during the change process and builds trust. This makes it clear what is changing, why it is changing and what is expected of those involved. Without this targeted engagement, even the best solution will remain unfamiliar – and will not be accepted in the long term in everyday life.
Policy Roadmaps
New solutions often require new political rules: Many applications fail to progress because they are too strictly regulated or fall under regulations that were written for older technologies. In discussions and interviews, I repeatedly see how many hurdles arise on the path to a viable business model – and how little politicians and administrators know about these details. Politicians confirm this to me in direct conversations.
A clear policy roadmap helps here: It shows where rules need to be adapted, who is responsible, and which steps make sense. This includes providing targeted information to politicians and working with associations and professional representatives on position papers and implementation proposals. I can support you in this process.
Scalability
Scalability does not happen automatically just because a product is good. A service can only grow if the organisation behind it is set up in such a way that it can reliably process more enquiries – without compromising on quality and without overburdening teams. What works well in a pilot project or with a small number of customers can quickly reach its limits when volume and demand increase.
For an offering to become scalable, it needs a stable foundation: Clear tasks and responsibilities, simple and consistent processes, comprehensible standards and clear decisions. Good structures for collaboration and knowledge transfer are also important, as are smooth onboarding and clear communication for new customers, partners and employees.
In short, scaling is primarily a question of organisation. Investing early in structure, processes and acceptance creates the basis for growth to become an opportunity rather than a threat. I can support you in this.
Presentations and workshops for local authorities & (senior citizens’) associations
For communities, local authorities, senior citizens’ associations and local initiatives, I offer presentations and workshops on the topic of ‘Safe living & making everyday life easier’. These are based on our brochure, which contains lots of simple tips on how to support independent living and staying in your own home – I would be happy to send it to you (anja@owl-lab.at). The offer is aimed at citizens aged 60+, relatives and local officials. The goal is to create an age-appropriate environment with measures that can be implemented immediately – independent of products and without any intention to sell. Using examples from everyday life, we show how even small changes can bring more safety, orientation and independence.
I also offer modular workshops. Even with manageable effort, initial, clearly visible improvements (‘quick wins’) can be achieved. In a half-day workshop, we use the location check to develop concrete first steps for your community. In our full-day workshop, we develop a roadmap for the next 12–18 months, including a package of measures and a rough estimate of resources. All content is tailored to your region and delivers tangible results that you can work with immediately, including a list of priorities, starter checklists and a clear roadmap.
Lectures: Integration and Communication Management
In recent years, I have been involved in many technological innovations. Most projects fail not because of the technology or the idea, but because of how they are integrated into the market and into organisations. Common mistakes in integration include: Processes are not adapted during implementation, tasks and responsibilities remain unclear, there is no proper onboarding and no clear service agreements. Market access and sales are also often only roughly thought out. The result: Laborious sales, tests without useful results and a lot of wasted potential.
This is exactly where I come in with guest lectures (approx. 90 minutes) and teaching modules (2–4 sessions). The focus is on the question: How do I bring innovation into real-world application – in markets and in customer organisations? I work with practical examples, provide a toolbox for strategy and implementation, talk about leadership and moments of crisis in environments critical to change, and work with participants to develop concrete steps for internal and external communication. The aim is to prepare students and young managers not only to develop new solutions, but also to introduce them in such a way that they really take root in everyday life.