NAVIGATING CHANGE

We live in one of the most exciting times: In the midst of a digital and technological transformation. But it is also a time of challenges – and these must be met with innovative strategies and new solutions.

MY EXPERTISE

Solving the challenges ahead requires courage, a goal and a strategy to achieve that goal. I will support you along the way.

My areas of specialization:

  • Smart living in older age
  • Energy
  • Living, Building and Renovating

ENDCONSUMER MEDIUM
SMARTBUILDINGSCOMPASS.COM

Our homes and lives are currently changing – especially as we age. There is a lack of senior-friendly housing, and not enough assisted living or nursing care options. Homecare services are not sufficiently developed. In view of the shortage of skilled workers and money, care and support are increasingly provided at home and by family members. This increases their financial and organizational burden. Concepts and tools to relieve this burden are hardly known or not at all.

In recent years, the EU and its member states have invested billions of euros in the development of concepts and products to help people live healthy and independent lives at home for as long as possible.

You are not familiar with any of these tools? I am not surprised: Because the support ended with the development of a prototype. The go-to-market was missing, and companies hesitated due to the high market risk. 

As a result, there are many tools and concepts for senior living on the market, including from Europe. Denmark and Sweden, for example, are pioneers and at least a decade ahead of other countries. However, these solutions are not visible, the companies are often small and the market is fragmented.

The SmartBuildingsCompass.com is designed as a compass for smart living in old age. Find out about the latest technologies and solutions, what developments are taking place in the market, where you can find them and how you can best benefit from them. All this is available here in German and English. 

Market Survey
ACTIVE ASSISTED LIVING

The demographic change is changing the way we celebrate the last third of our lives with a shortage of skilled workers and general labor in the care sector. This affects us in a very personal way: Care is increasingly becoming a family task, but it requires deep private pockets. This is a ticking social time bomb that many people and politicians are not yet aware of.

One solution: AAL – Active Assisted Living. This term refers to assistive technologies and concepts that enable people to live healthy and high-quality lives as long as possible and as independently as possible. In care organizations, they relieve the burden on staff, improve quality and make the organization as a whole more responsive. 

The result of this market survey is a map of the strengths, weaknesses, opportunities and risks of assistive technologies.

Mag. (FH) Anja Herberth
BUSINESS CONSULTANT FOR COMMUNICATIONS & MARKETING

Tech-savvy. Curious. Analytical and strategic thinker. Experienced in crisis management, doesn’t buckle under difficult situations.